Accept payments for your CBD business
Bridge Pay enables card payment acceptance for legal CBD products (< 0.3% THC EU, < 0.2% THC UK) refused by Stripe, PayPal and traditional banks
- CBD oils & flowers
- Hemp cosmetics
- Supplements & infusions
First response within 24-48h. THC compliance support included. No setup fees.
- 10,000+ merchants trust us
- PCI DSS
- Payouts in 3 business days
- First response within 24-48h
- European CBD market 2025
- $2.3B
- Annual Growth (CAGR)
- +21%
- Bridge Pay Acceptance
- 78%
- First response
- 24-48h
Why do Stripe, PayPal and banks turn down CBD?
Despite legalisation in Europe, 95% of CBD merchant account applications are declined by mainstream processors.
A US policy applied in Europe
Stripe and PayPal apply worldwide a policy written for US federal law, under which cannabis remains illegal. This "zero tolerance" approach does not distinguish CBD below 0.3% THC, legal in the EU, from recreational cannabis. Traditional banks follow suit for fear of the penalties Visa and Mastercard can impose on acquirers.
- Reputational risk perceived by traditional banks
- Visa/Mastercard network pressure on the cannabis sector
- Chargeback rate slightly above average (1.2% vs 0.8%)
- Uncertain regulatory outlook (Novel Food, CBD flowers)
Bridge Pay: your European CBD partner
Bridge Pay operates from Europe with acquirers that recognise compliant CBD as legal and understand Novel Food regulation. Your catalogue and certificates of analysis are reviewed on documents, with a first answer within 24-48 h.
- European acquirers that recognize compliant CBD as a legal product
- COA validation product by product, against 0.2%/0.3% THC thresholds
- Compliant MCC coding under Visa/Mastercard rules: no acquirer penalties
- Chargeback protection included: 3DS2, alerts and a representment kit
- Novel Food framework tracked: your account is reviewed as it evolves
CBD is legal in Europe. Your payments should be too.
CBD under 0.3% THC has been legal across the European Union since the Kanavape ruling (CJEU, 2020). Stripe, PayPal and most banks nevertheless apply their US policy and turn CBD shops away, however compliant the products are.
Bridge Pay works with European acquirers that treat compliant CBD as a legal product. Your file is reviewed on documents: THC certificates of analysis, supplier invoices, sales policy. No closure without notice as long as your catalogue stays compliant.
Taking CBD payments with PayPal is still not possible: the platform bans CBD in its terms of use, freezes flagged accounts and holds funds for up to 180 days. Stripe takes the same stance. The sustainable route is a CBD-specialised high-risk PSP built to accept card payments for compliant products.
Why CBD Merchants Choose Bridge Pay
- 01
CBD Payment Expertise Since 2019
We're not a generic high-risk processor who happens to accept CBD. Our team has processed over £50 million in CBD transactions and understands the sector's specific compliance requirements, from Novel Food regulations to THC testing protocols. This expertise translates to faster approvals, fewer compliance surprises, and genuine partnership rather than reluctant tolerance.
- 02
78% Acceptance Rate for Complete Applications
Our industry-leading acceptance rate reflects our sector-specific underwriting approach. We evaluate CBD applications based on product compliance, not outdated risk stereotypes. Complete applications with proper THC certificates, supplier documentation, and age verification receive a first response within 24-48h.
- 03
No Arbitrary Account Closures
Horror stories abound of CBD merchants having accounts frozen without warning by processors who never wanted their business. Bridge Pay provides stable, long-term payment processing with clear compliance expectations. If issues arise, we communicate and work toward solutions rather than immediate termination.
- 04
Transparent Reserve Structure
Our 10% rolling reserve during the initial 6-month period is clearly communicated upfront with a defined reduction pathway. Unlike some processors who impose indefinite holds or surprise reserve increases, we provide predictable cash flow terms that reduce as you establish clean trading history.
- 05
UK and EU Regulatory Expertise
We understand the differences between FSA Novel Food requirements, EU cosmetics regulations, and the specific rules for different product categories. Documentation support during file review: an analyst lists the documents required and flags any gaps before the decision.
- 06
Genuine Sector Partnership
We're invested in the CBD industry's success, not just extracting fees from desperate merchants. This means competitive rates that improve with volume, responsive support that understands your business, and a long-term relationship approach rather than transactional processing.
How it works
- 01
Online application
Describe your CBD range, your suppliers and your website. No commitment at this stage.
- 02
Document upload
Upload the documents listed in the Documents section from your dashboard. We tell you what is missing.
- 03
Compliance review
Our compliance team checks the lab reports, the catalogue, the sales policy and the website. First answer within 24-48h for a complete file.
- 04
Account activation
Once approved, the merchant account is opened and the payment module installed on WooCommerce, Shopify, PrestaShop or via API. The actual timeline is shown in your dashboard.
Typical use cases
Illustrative examples of merchant profiles accepted in this sector.
CBD oil e-shop
- Situation
- Online CBD oil shop turned down by three payment providers.
- Setup
- The file was reviewed on receipt (per-batch certificates of analysis, EU supplier invoices), with a first answer within 48 hours, then the WooCommerce module was installed.
- Outcome
- Card payments restored with no downtime
CBD flower and tea seller
- Situation
- Flower and herbal tea catalogue reviewed on documents: EU-listed varieties, per-batch lab analyses, adults-only sales policy.
- Setup
- Bridge Pay approved the full catalogue, flowers included.
- Outcome
- Full catalogue accepted, flowers included
CBD cosmetics manufacturer
- Situation
- Cosmetics producer with up-to-date PIF files, without a banking partner for six months.
- Setup
- Bridge Pay checked compliance with the EU cosmetics regulation and set up card acceptance on its Shopify store.
- Outcome
- Card payments live on the Shopify store
Required Documentation
Documents required to open the account, reviewed by our compliance team before activation.
- 1
Lab Certificates
Third-party COA (Certificate of Analysis) showing THC < 0.2%/0.3% for each product or batch
- 2
Hemp Certificates
Proof that products are derived from EU-approved hemp varieties (certificate of origin)
- 3
Supplier Invoices
Invoices from licensed EU/UK suppliers demonstrating legal supply chain
- 4
Company Registration
Companies House registration (UK) or equivalent EU business documentation
- 5
Website Compliance
Age verification system, no therapeutic claims, compliant product descriptions
Accepted CBD Products
- CBD Oils & Tinctures
- CBD Capsules & Softgels
- CBD Topicals & Cosmetics
- CBD Edibles & Gummies
- CBD Vape Products
- CBD Flowers (where legal)
- CBD Pet Products
- Wholesale & B2B CBD
All of these product lines are accepted subject to the compliance file detailed above (THC lab reports, EU supplier invoices).
UK & EU CBD Regulatory Framework
Regulatory overview
CBD regulation differs significantly between the UK and EU, and understanding these requirements is essential for payment processing approval.
- UK
In the UK, CBD products containing less than 0.2% THC are legal, but Novel Food regulations require products to have submitted applications to the FSA (Food Standards Agency) for market authorization.
The FSA maintains a public list of validated CBD products.
- EU
In the EU, the THC threshold is 0.3%, and CBD products must comply with the EU Novel Food Regulation.
The EFSA (European Food Safety Authority) oversees applications for novel food status.
For cosmetics, both regions require compliance with cosmetics regulations: CBD is an approved ingredient when derived from approved hemp varieties.
Bridge Pay requires comprehensive documentation proving regulatory compliance for your specific product category and target market.
Key requirements
- THC content < 0.2% (UK) or < 0.3% (EU)
- Novel Food application submitted (for ingestibles)
- Third-party lab certificates for each product batch
- EU-approved hemp variety certification
- Age verification (18+) at point of sale
- No therapeutic or medical claims
Regulatory authorities
Competitive pricing
10% rolling reserve for first 6 months, reducing with clean history.
- No hidden fees
- €0 setup fee
- First response within 24-48h
Starting rate, high risk
4.8%+ €0.55
- All major cards accepted
- 3D Secure included
- No setup fees
- Reduces with volume
Why do Stripe, PayPal, and Square refuse legal CBD businesses?
These US-headquartered processors apply global policies based on American regulations, where CBD remains federally complex despite the 2018 Farm Bill. Rather than developing jurisdiction-specific compliance frameworks, they've implemented blanket bans on all CBD commerce. This affects UK and EU businesses operating entirely legally under local regulations. Additionally, traditional banks cite 'reputational risk': they worry about customer perception of cannabis-adjacent businesses, regardless of THC content or legality. Bridge Pay has built infrastructure specifically for compliant CBD commerce, evaluating applications on actual regulatory compliance rather than outdated risk stereotypes.
Can you use PayPal to sell CBD?
No. PayPal explicitly prohibits CBD sales in its Acceptable Use Policy, even for fully legal products below the 0.3% THC threshold (0.2% in the UK). Accounts flagged for CBD activity are frozen without notice, funds can be held for up to 180 days, and merchants are frequently banned from the platform permanently. The only sustainable way to accept CBD payments is a payment gateway built for high-risk sectors such as Bridge Pay, which approves compliant CBD stores with a stable merchant account and normal payout schedules.
What THC limits apply in the UK versus the EU?
The UK permits CBD products with THC content below 0.2%, while most EU countries allow up to 0.3% THC. These thresholds apply to the final product, not raw hemp. Your lab certificates must demonstrate compliance with the applicable threshold for your target market. Note that some EU member states have stricter requirements: France previously banned CBD flowers entirely (though this was overturned), and some countries have product-specific restrictions. Market-specific requirements are reviewed during file verification.
What is Novel Food status and do I need it?
Novel Food regulations apply to CBD products intended for consumption (oils, edibles, capsules) that weren't commonly consumed before May 1997. In the UK, the FSA requires ingestible CBD products to have submitted Novel Food applications to remain on market. The EFSA oversees EU applications. Cosmetic CBD products fall under different regulations and don't require Novel Food status. Bridge Pay requires evidence of Novel Food application submission for ingestible products. Products without valid applications face increasing enforcement risk and may not be eligible for payment processing.
Can I sell CBD flowers in the UK?
CBD flower legality in the UK is complex and evolving. While not explicitly banned, CBD flowers exist in a legal gray area. The Home Office has previously stated that CBD flowers cannot be legally sold for smoking, though products marketed for aromatherapy or other non-consumption uses occupy uncertain territory. Bridge Pay evaluates flower applications on a case-by-case basis with additional due diligence. We require clear non-consumption marketing, THC certificates for each batch, and may apply additional terms. The regulatory landscape continues to evolve, and we monitor developments closely.
What is the rolling reserve and how does it work?
Our 10% rolling reserve means we hold 10% of each transaction for 180 days before releasing it to you. This protects against chargebacks and provides security during the initial trading period. After 6 months of clean trading history (low chargebacks, no compliance issues), we review your account for reserve reduction, typically to 5% or elimination entirely for established merchants. Unlike some processors who impose indefinite or surprise reserves, our terms are transparent from day one with a clear pathway to reduction. The reserve remains your money and is released on a rolling basis after the holding period.
How do you handle chargebacks for CBD products?
CBD chargeback rates run slightly higher than standard e-commerce (approximately 1.2% vs 0.8%) due to product quality variations, delivery issues, and occasional buyer's remorse. Bridge Pay provides robust chargeback management including: real-time alerts allowing rapid response, comprehensive evidence templates for CBD-specific disputes, integration with chargeback prevention services like Verifi and Ethoca, and supporting evidence for dispute representation. The dispute kit also lists the practices that reduce chargebacks: clear product descriptions, delivery tracking and responsive customer service. Merchants with persistent high chargebacks (>2%) may face account review.
Can I process international CBD orders?
Yes, but with important caveats. CBD legality varies significantly by country, and you're responsible for ensuring products can legally ship to customer destinations. Bridge Pay supports multi-currency processing in GBP, EUR, USD, and 30+ currencies, but we recommend implementing geographic restrictions for countries with CBD prohibitions (much of Asia, some Middle Eastern countries). Our checkout supports country-specific product restrictions. Cross-border CBD shipments may face customs issues regardless of payment processing: we recommend clear terms of service addressing international shipping risks and customer responsibility.
Do you integrate with my e-commerce platform?
Bridge Pay provides plugins and integrations for major platforms including WooCommerce, Shopify, Magento, and BigCommerce. We also offer a full REST API for custom integrations. Most CBD merchants use WooCommerce or Shopify, and our plugins provide seamless checkout experiences with automatic 3D Secure, hooks for your age verification step, and real-time transaction updates. Integration typically takes 1-2 hours for standard platforms. Our technical team provides integration support and can assist with custom requirements.
What happens if CBD regulations change?
Bridge Pay follows how the CBD framework evolves in the UK and the EU (Novel Food, FSA, case law). If a product in your catalogue becomes non-compliant, you are told and given time to adjust your range; the account is not closed without notice.
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Sell your CBD online, get paid by card
Application reviewed on documents (THC certificates, supplier invoices). First response within 24-48h.
- PCI DSS
- No setup fees
- First response within 24-48h
No commitment. 10-minute application.

