Payment infrastructure built for marketing agencies
Agencies lose 15% of time to billing friction. Automate retainers, milestone payments, and ad spend passthrough in one platform.
- Retainer Automation
- Milestone Billing
- Ad Spend Passthrough
First response within 24-48h. No setup fees. Retainer automation included.
- 10,000+ merchants trust us
- PCI DSS
- Payouts in 3 business days
- First response within 24-48h
- Global digital marketing market 2025
- $457B
- Annual Growth (CAGR)
- +15%
- Application Acceptance
- 95%
- First response
- 24-48h
Why Agency Billing is Broken (And Generic Processors Can't Fix It)
Stripe and PayPal handle transactions. They don't understand agency business models.
Generic Processors Weren't Built for Agency Complexity
Agency billing involves multiple billing models for different client types: monthly retainers for ongoing relationships, project-based milestones for fixed-scope work, ad spend passthrough with management fees for media buying. Generic processors handle simple transactions but can't manage this complexity.
The result: agencies cobble together multiple tools. Stripe for card payments. QuickBooks for invoicing. Spreadsheets for ad spend tracking. Manual reconciliation to tie it all together. This fragmented approach creates:
- 15% of agency time lost to billing administration
- Client confusion about charges and timing
- Delayed payments from invoice friction
- Errors in ad spend fee calculation
- No unified view of agency revenue
- No native retainer management
- Can't handle milestone-based billing
- No ad spend passthrough automation
- Fragmented tools require manual reconciliation
- Client billing transparency is missing
- Time-consuming manual processes
Bridge Pay: Purpose-Built for Agency Billing
We consolidate agency billing complexity into one platform. Retainer clients are billed automatically on your schedule. Project clients see milestone invoices triggered by phase completion. Media buying clients receive automated ad spend billing with your management fees calculated correctly. And every client gets portal access for payment transparency. Stop losing 15% of your time to billing: focus on what you do best.
- Monthly retainers billed automatically on your schedule
- Milestone invoices triggered when each phase completes
- Ad-spend pass-through with management fees calculated automatically
- One platform: no more manual multi-tool reconciliation
- A client portal transparent on every billed line
Before and after Bridge Pay
See the difference with traditional payment processors
3-4 fragmented tools for different billing types
Unified platform for retainers, projects, and ad spend
Manual retainer invoicing each month
Automatic collection on your chosen date
Spreadsheet tracking for ad spend billing
Automated passthrough with fee calculation
Clients ask 'what am I paying for?'
Client portal with full transparency
Chasing late payments manually
Automated reminders and retry sequences
Agencies lose 15% of time to billing. We give it back.
- Global digital marketing market 2025
- $457B
- Time lost to billing admin
- 15%
- First response
- 24-48h
Most agencies use 3-4 tools for billing: Stripe for cards, QuickBooks for invoices, spreadsheets for ad spend, manual reconciliation for everything. That fragmentation costs 15% of agency time, and creates client friction.
Bridge Pay consolidates agency billing into one platform. Automatic retainer collection, milestone-triggered invoicing, ad spend passthrough with fee calculation, and a client portal that makes payments transparent. Stop chasing invoices; start growing your agency.
- Automatic retainer billing on your schedule
- Milestone invoicing tied to project phases
- Ad spend passthrough with fee calculation
- Client portal for payment transparency
Why Bridge Pay?
- 01
Automatic Retainer Billing
Set up retainer clients once, get paid automatically forever. Monthly collection on your chosen date (1st, 15th, whatever you prefer). Card on file or ACH direct debit. Automatic retry on failed payments with client notification. No more sending monthly invoices or chasing late retainers.
- 02
Milestone-Based Project Billing
Project work shouldn't require manual invoicing at each phase. Define project milestones upfront (discovery, design, development, launch), and our system generates invoices when each milestone is marked complete. Clients approve milestones in the portal, triggering automatic billing.
- 03
Ad Spend Passthrough Automation
Media buying clients expect ad spend passthrough plus management fees. Our system imports ad spend data (from Google Ads, Meta, etc.), applies your fee structure (percentage, tiered, or flat), and generates accurate invoices automatically. No more spreadsheet calculations or billing disputes over ad spend amounts.
- 04
Client Portal for Transparency
Clients asking 'what am I paying for?' erodes relationships. Our client portal shows upcoming charges, invoice history, project progress, and ad spend breakdowns. Clients feel informed and in control. You spend less time on billing questions and more time on client success.
- 05
Multi-Currency for Global Clients
International clients expect to pay in their currency. We support 25+ currencies with automatic conversion. Invoice in USD, GBP, EUR, or client's local currency. Receive settlements in your preferred currency. No more losing international deals to currency friction.
- 06
24-Hour Activation
Digital marketing agencies are low-risk: we treat them accordingly. 95% acceptance rate, 24-hour activation, no lengthy underwriting. Submit your application in the morning, start billing clients by afternoon. We know you need to move fast.
Key features
Retainer Automation
Automatic monthly collection on your schedule. No more sending invoices.
Milestone Billing
Tie invoicing to project phase completion. Approval triggers payment.
Ad Spend Passthrough
Import spend data, calculate fees automatically. Perfect accuracy.
Client Portal
Give clients billing transparency. Reduce questions by 70%.
How it works
- 01
Quick Application
Submit your agency information: services offered, typical client types, billing models needed. Low-risk category means minimal documentation required.
- 02
Billing Setup
Configure your billing models: retainer schedules, milestone structures, ad spend fee formulas. Connect your ad platforms for spend import.
- 03
Client Migration
Import existing clients, set up their billing profiles, invite them to the client portal. We provide migration support to ensure smooth transition.
- 04
Automated Operations
Retainers collect automatically, milestones trigger billing, ad spend calculates perfectly. You focus on client success, not billing administration.
Typical use cases
Illustrative examples of merchant profiles accepted in this sector.
Performance Marketing Agency
- Situation
- A performance marketing agency dedicated over 8 hours weekly to manual billing for retainers and ad spend fees.
- Setup
- Automation through the payment gateway enabled automatic retainer collection and precise ad spend billing.
- Outcome
- +8 hours/week saved on billing
SEO Agency, Project-Based
- Situation
- An SEO agency struggled with project billing, where payments often lagged behind phase approvals.
- Setup
- The payment gateway's milestone system linked client approval directly to automatic billing triggers.
- Outcome
- Payment time: 32 days → 3 days
Media Buying Agency
- Situation
- A media buying agency faced significant challenges calculating management fees for diverse clients with varied fee structures.
- Setup
- The payment gateway automated the import of ad spend data and the application of correct client-specific fees.
- Outcome
- Eliminated 1 FTE billing position
Accepted services
- SEO agencies
- PPC/SEM agencies
- Social media agencies
- Full-service digital
- Content marketing
- Media buying
- Creative agencies
- Marketing consultants
Competitive pricing
Low-risk category pricing. ACH payments: 0.8% (capped at $5). Volume discounts available.
- No hidden fees
- €0 setup fee
- First response within 24-48h
Starting rate, high risk
2.9%+ €0.30
- Retainer automation
- Milestone billing
- Ad spend passthrough
- Client portal
How does ad spend passthrough work technically?
We automate the entire ad spend billing process:
Data import:
- Connect Google Ads, Meta Ads, LinkedIn, TikTok
- Daily spend data syncs automatically
- Manual import option for other platforms
Fee calculation:
- Percentage of spend (e.g., 15%)
- Tiered structures (15% up to $10K, 12% above)
- Flat fee + percentage hybrid
- Different structures per client
Invoice generation:
- End-of-month automatic invoicing
- Spend breakdown by platform
- Management fee clearly separated
- Client approval in portal
Example:
- Client's ad spend: $50,000
- Your fee: 12%
- Invoice: $50,000 (passthrough) + $6,000 (fee) = $56,000
Can I bill different clients with different models?
Absolutely: that's core functionality:
Per-client billing profiles:
- Client A: $5,000/month retainer, billed 1st
- Client B: Project milestones, net-15 terms
- Client C: Ad spend + 15% fee, billed monthly
- Client D: Retainer + ad spend combination
All billing types:
- Monthly/quarterly retainers
- One-time project fees
- Milestone-based projects
- Ad spend passthrough
- Hybrid combinations
Flexible terms:
- Net-0, 15, 30, 60 per client
- Card on file or invoice
- ACH for larger amounts
- Multi-currency support
What does the client portal include?
Comprehensive client transparency:
For clients:
- View all invoices (past and upcoming)
- See payment history
- Download receipts and statements
- Update payment methods
- Approve milestones for project work
- View ad spend breakdowns
For your agency:
- White-labeled with your branding
- Custom domain option
- Reduced billing questions
- Professional client experience
Impact:
- 70% reduction in billing questions
- Faster milestone approvals
- Improved client satisfaction
- Less time on administrative communication
How quickly is an agency application reviewed?
Digital marketing agencies are a low-risk category, so applications are quick to review:
Application: 10 minutes online
- Basic business information
- Services description
- No extensive documentation
Review: first response within 24-48h
- 95% approval rate
- Configure billing models
Go live:
- Import clients
- Set up retainers
- Start billing
Why it is simpler:
- Agencies are a low-risk category
- No complex regulatory requirements
- Predictable business model
- Low chargeback rates
What about ACH payments for larger invoices?
ACH is ideal for agency invoices:
Benefits:
- Much lower fees: 0.8% capped at $5
- No card limits for large invoices
- Automatic recurring collection
- Less likely to fail than cards
How it works:
- Client provides bank details once
- Authorize via micro-deposits or instant verification
- Automatic collection on schedule
- Payouts within 3 business days
Example savings on $10,000 retainer:
- Card (2.9% + $0.30): $290.30
- ACH (0.8% capped at $5): $5.00
- Savings: $285.30/month = $3,423/year per client
For agencies with larger retainers, ACH savings are substantial.
Related reading and sectors
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- PCI DSS
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- First response within 24-48h
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