2D Payments Without 3D Secure
Optimise your conversion with frictionless payments for transactions eligible for SCA exemptions. +15% conversion vs systematic 3DS.
- +15% Conversion
- TRA Exemptions
- Micropayments under €30
No commitment · €0 setup fee · 10-minute application
- 10,000+ merchants trust us
- PCI DSS
- Payouts in 3 business days
- First response within 24-48h
- Average 3DS abandonment
- 15-20%
- Conversion with exemptions
- +15%
- Fraud rate with scoring
- < 0.5%
- First response
- 24-48h
Why processors hesitate on 2D
Without 3D Secure, fraud risk is higher and chargebacks are harder to defend
The problem
Without strong authentication, fraud risk increases and liability falls on the merchant in the event of a chargeback. Most processors prefer systematic 3DS rather than managing that risk.
- Increased fraud risk without authentication
- Chargebacks harder to defend
- Strict PSD2/SCA regulation
- Requires TRA exemption expertise
- Acquirers wary of 2D
- Costly real-time fraud monitoring
Our solution
Our real-time fraud scoring analyses every transaction and only applies 2D when the risk is low. We take on the risk for exempted transactions thanks to our fraud prevention expertise.
- Real-time fraud scoring: 2D applied only when risk is low
- We take on the risk for exempted transactions
- TRA exemptions managed within the PSD2/SCA framework
- Partner acquirers experienced with selective 2D processing
- Automated monitoring included, no extra surveillance cost
Before and after Bridge Pay
See the difference with traditional payment processors
Systematic 3D Secure on every transaction
Smart 3D Secure: only when necessary
15-20% abandonment at the authentication step
+15% conversion thanks to exemptions
Micropayments as cumbersome as large purchases
Low value under €30 without authentication
Subscription renewals getting blocked
Smooth recurring billing with the MIT exemption
No visibility into the rules being applied
Dashboard with 2D vs 3D stats
3D Secure costs you 15-20% of your sales. Legal SCA exemptions exist. We apply them intelligently.
- Conversion vs systematic 3DS
- +15%
- Low value exemption threshold
- €30
- Fraud rate with scoring
- < 0.5%
3D Secure has been mandatory in Europe since PSD2, but it creates massive friction: 15-20% of customers abandon during authentication. The directive does, however, provide legal exemptions that most processors never apply.
Bridge Pay has mastered SCA exemptions: TRA (Transaction Risk Analysis), low value (under €30), recurring (subscriptions) and MIT (merchant-initiated transactions). Our smart scoring decides in real time whether a transaction can go through in 2D.
- TRA exemptions for low-risk transactions
- Automatic low value exemption for micropayments under €30
- Recurring billing without re-authentication for subscriptions
- Real-time fraud scoring for 2D/3D decisions
Why Bridge Pay?
- 01
SCA exemption expertise: TRA, recurring, low value, MIT
- 02
Real-time fraud scoring with automatic 2D/3D decisions
- 03
Selective 3D Secure: only on risky transactions
- 04
+15% average conversion vs systematic 3DS
- 05
Guaranteed PSD2 compliance with a full audit trail
- 06
Fraud monitoring dashboard with 2D/3D stats
Key features
Maximum conversion
+15% conversion by avoiding 3D Secure friction whenever it is legally possible.
Optimised recurring billing
Subscription renewals without re-authentication. MIT (Merchant Initiated Transaction) exemption.
Low value under €30
Legal exemption for micropayments. Cumulative limit of €100 or 5 transactions.
TRA (Transaction Risk Analysis)
Real-time fraud scoring. Low-risk transactions exempted from authentication.
Smart scoring
An algorithm that decides 2D vs 3D based on risk. Continuous optimisation.
Guaranteed PSD2 compliance
Every exemption we apply complies with the European directive. Full audit trail.
How it works
- 01
Profile analysis
We analyse your transaction history, fraud rate and average basket to configure the optimal exemptions.
- 02
Scoring configuration
TRA thresholds set up, low value and recurring exemptions activated to match your needs. Sandbox testing.
- 03
Progressive launch
Careful start with enhanced monitoring. Thresholds adjusted based on real-world results.
- 04
Continuous optimisation
Our algorithm learns from your transactions. Thresholds are refined automatically to maximise 2D and minimise fraud.
Typical use cases
Illustrative examples of merchant profiles accepted in this sector.
Music streaming - 50K subscribers
- Situation
- A music streaming platform experienced a 12% failure rate on subscription renewals due to systematic 3D Secure.
- Setup
- The payment gateway's recurring exemption eliminated this issue.
- Outcome
- 0% renewal abandonment
Mobile games - €2-5 in-app purchases
- Situation
- A mobile game publisher faced friction with 3D Secure for low-value in-app purchases.
- Setup
- The low-value exemption allowed for frictionless collection of micropayments.
- Outcome
- +25% in-app conversion
Online news - €9.90/month subscriptions
- Situation
- An online news service aimed to optimize subscription conversion.
- Setup
- The payment gateway's TRA scoring processed 80% of transactions in 2D, reserving 3DS for risky cases.
- Outcome
- 80% of transactions in 2D
Accepted services
- Recurring subscriptions
- Micropayments under €30
- One-click payments
- In-app gaming
- Digital content
- Streaming services
- Low-ticket SaaS
- Mobile apps
Competitive pricing
Advantageous pricing thanks to exemptions that reduce authentication costs.
- No hidden fees
- €0 setup fee
- First response within 24-48h
Starting rate, high risk
2.9%+ €0.30
- SCA exemptions included
- Fraud scoring included
- 2D/3D dashboard
- Real-time monitoring
Which legal SCA exemptions do you apply?
The PSD2 directive provides several exemptions from strong customer authentication:
1. Low Value (under €30):
- Transactions below €30
- Cumulative limit: €100 or 5 transactions
- Ideal for micropayments and in-app purchases
2. TRA (Transaction Risk Analysis):
- Real-time fraud scoring
- Thresholds based on historical fraud rates
- Up to €500 if the fraud rate is below 0.01%
3. Recurring/MIT:
- Subscriptions after an authenticated first payment
- Merchant-initiated transactions
4. Trusted Beneficiary:
- Merchants whitelisted by the customer
We automatically apply the optimal exemption for each transaction.
What happens if fraud occurs on a 2D transaction?
On a 2D transaction (without 3D Secure), chargeback liability sits with the merchant, not the issuing bank. That is why our scoring is crucial:
Our protection:
- Real-time fraud scoring before every 2D decision
- Automatic blocking of suspicious transactions
- 3D Secure triggered when the risk is high
Our guarantees:
- Average fraud rate below 0.5% on 2D transactions
- Continuous monitoring and real-time alerts
- Dispute kit for chargebacks
The right balance:
Our goal: maximise 2D for conversion while keeping fraud at an acceptable level.
How does real-time TRA scoring work?
TRA (Transaction Risk Analysis) analyses every transaction within a few milliseconds:
Data analysed:
- Device fingerprint (device, browser)
- Geolocation and IP consistency
- The customer's history with your store
- Velocity (number of recent transactions)
- Amount vs usual behaviour
Automatic decision:
- Score below threshold → 2D (no 3DS)
- Score above threshold → 3D Secure triggered
Regulatory thresholds:
TRA thresholds depend on your historical fraud rate:
- Fraud below 0.01% → exemption up to €500
- Fraud below 0.06% → exemption up to €250
- Fraud below 0.13% → exemption up to €100
Do exemptions work on every card type?
SCA exemptions depend on the issuing banks' cooperation:
European cards (EEA):
- Exemptions must be recognised
- 2D success rate above 90%
UK cards (post-Brexit):
- The UK runs its own, similar SCA regime
- Exemptions generally accepted
Non-European cards:
- Not subject to PSD2
- 2D often possible by default
- 3DS optional (recommended for protection)
Our approach:
We detect the card's origin and apply the optimal strategy for each case.
How does the recurring exemption work for subscriptions?
The recurring/MIT exemption lets you charge subscriptions without re-authentication:
Setup:
- First payment with 3D Secure (initial authentication)
- Secure card storage (tokenisation)
- Subsequent payments without 3DS (MIT exemption)
Conditions:
- The customer consented to the subscription
- The amount and frequency are known
- The first payment was authenticated
Use cases:
- Monthly/annual subscriptions
- Automatic renewals
- Fixed recurring payments
Result:
0% abandonment on renewals vs 10-15% with 3DS every time.
Is 2D payment processing legal in Europe?
Yes, as long as it stays within the exemptions provided by PSD2: low value, TRA, recurring and MIT. What would be illegal is bypassing strong authentication outside those cases. Every exempted transaction is logged in an auditable trail, and cards issued outside the European Economic Area are not subject to SCA at all.
Is my business eligible for 2D payments?
The best profiles combine a low-to-moderate basket, returning customers and a historically low fraud rate: SaaS, digital content, online media, gaming, subscriptions. Sectors prohibited by the card networks remain excluded, 2D or not. Three to six months of transaction history makes the initial TRA threshold calibration easier.
What happens if the customer's bank refuses the exemption?
The issuer can respond with a soft decline requiring authentication. The transaction is then automatically resubmitted with 3D Secure: the customer authenticates and the payment goes through. You do not lose the sale; it simply falls back to 3DS. This step-up mechanism is built into the gateway, with no development on your side.
How long does it take to activate a 2D account?
First response within 24-48h for a low-risk profile with a clean history. TRA threshold calibration then takes a few hours, followed by a progressive ramp-up over one week with enhanced monitoring while the algorithm learns your transactions. Payouts follow the standard 3-business-day schedule.
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- First response within 24-48h
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